The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
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The Leaky Funnel: Why Your Gym's Ads Don't Convert (and How to Fix Each Stage)
Most gym owners blame the ads. The real problem is the funnel underneath. Here's how a $1,000 ad budget turns into 2 members, and how to fix every leak.
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5 Revenue Lessons Big Box Gyms Use (That Work for Small Gyms Too)
Steal these five gym revenue strategies straight from Lifetime Fitness — waitlists, ICP, churn killers, sales goals, and multiple revenue streams that work just as well in a 2,000 sq ft boutique.
The Ultimate Guide to Gym Member Retention (2026)
Most gyms don't have a lead problem. They have a retention problem. This guide breaks down the math, mindsets, and systems behind a 95%+ monthly retention rate.
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The First 90 Days Retention Playbook for Gym Owners
The 3-step framework for keeping new gym members past 90 days. Scripts, checklists, and the full execution playbook — built with Dave Kovar of Kovar Systems.
Best Gym CRM Software in 2026: The Top 6 Compared
Having a good CRM is a game-changer for gym owners. Here's how PushPress Grow can automate your follow-up to increase lead conversion and member retention.
How to Improve SEO for Your Gym Website in 2026: A Complete Guide
Complete gym SEO guide for 2026. Covers AI search, structured data, local SEO, keyword research, and E-E-A-T. Written for gym owners who want more leads from Google.
What Is HYROX? The Complete Guide for Gym Owners
HYROX combines 8km of running with 8 functional workout stations. Learn how the fastest-growing fitness race works, why your members want it, and how to build a HYROX program at your gym.
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The 5-Track HYROX Class Rotation That Doubled Race Sign-Ups Every Year
How Brad Raysby at Rally Point Endeavors built a 5-format HYROX class rotation that doubled race participation every year. Full breakdown of Strong, Total, Race, Interval, and Capacity.
Why Coach Buy-In Is the #1 Predictor of a Successful HYROX Program
Two gym owners who built HYROX programs from scratch agree: without coach buy-in, your program will plateau or collapse. Here's how they got their teams on board.
How Much Does It Cost to Open a BJJ Gym in 2026?
Opening a BJJ academy in 2026? See real startup costs, instructor pay, mat installation, software, and membership pricing benchmarks that actually work.
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7 Best Mindbody Alternatives for Gym Owners in 2026
Tired of Mindbody's rising costs and clunky interface? We've compared the 7 best alternatives for gyms and fitness studios.
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5 Gym Sales Tips That Work (Because They're Really Just Coaching)
Struggling to close gym memberships? These 5 sales tactics reframe the entire process as coaching — so you can sell more without feeling slimy. From battle cards to speed-to-lead.
How Much Does It Cost to Start a Gym? Full Cost Breakdown (2026)
Opening a gym costs between $50,000 and $500,000+ depending on size and location. See the full cost breakdown for leases, equipment, insurance, marketing, payroll, and more.
Gym Presale Tips: 5 Ways to Build Revenue Before You Open
Learn how to run a successful gym presale to build revenue, sign members, and create buzz before your grand opening. Actionable tips from gym owners who've done it.
How to Create a Gym Business Plan in 6 Steps
Build a gym business plan that drives growth. Follow these 6 steps covering vision, market research, services, marketing, operations, and ongoing review.
How PSKC Runs a Gym That Changes Lives
Dale from PSKC went from tracking payments on a whiteboard to running his gym on PushPress. Hear how the platform keeps things running — roof or no roof.
How AI Coaching Tools Help Gym Coaches Build Stronger Member Relationships
See how one gym coach uses AI to greet new members, celebrate birthdays, and coach around injuries — without adding a single task to his plate.
The Coach Scheduling Template That Takes You Out of the Equation
Build a customized gym class schedule template and staff scheduling SOP in 5 minutes. Free interactive tool based on real gym owner systems.
8 Gym Website Examples That Nail Design & Conversions
Looking for gym website design inspiration? These 8 real fitness website examples show what works — from bold branding to seamless scheduling. See what top gyms are doing right.
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Busy But Broke: Why High-Revenue Gyms Can Still Lose Money
An $80K/month gym can be less profitable than a $40K one. Learn how revenue mix, payroll benchmarks, and owner pay impact your gym's bottom line.
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What Is Small Group Personal Training? A Guide for Gym Owners Considering the Model
Small group personal training puts 2–8 clients with one coach. Learn how SGPT works, what it costs, and whether the model fits your gym.
What Does Gym Software REALLY Cost?
Gym software costs more than the monthly price tag. Learn how subscription fees, transaction costs, add-ons, and time savings combine to determine what gym management software really costs in 2026.
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How to Run a Reactivation Campaign for Former Gym Members
A step-by-step gym reactivation campaign framework to win back former gym members — based on a proven 3x/year outreach cadence from a $6M fitness organization.
10 Best Member Apps for Gyms and Fitness Studios in 2026
Looking for the best gym member app? We compare the 10 top membership apps for gyms and fitness studios in 2026—so you can pick the right one for you.
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