The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: member retention

3 Ways to Reduce Gym Churn in 2026
Discover how top gyms reduce churn in 2026 by coaching members through the moments they’re most likely to quit—without adding more work for staff.

How a Michigan Gym Uses Committed Club to Increase Member Retention
When it comes to the long-term success of your gym, member retention is significant. Here's an action plan from Cryptid CrossFit owner Chris McDermott!

Gym Owners’ Guide to Rockin’ the Customer Journey: Part 4 (Retention)
The fourth stage in the customer journey is retention. Here are five ways gym owners can keep members happy so they stick around for the long run!

Long-Term Loyalty: Increasing Member Retention with PushPress Grow
Member retention is just as crucial to the growth of your gym as new member acquisition. Here are three ways PushPress Grow can help with both!

Increasing Gym Member Retention with Chris Spealler: Part 2
It’s not unrealistic to keep members for years. Chris Spealler shares four tips for increasing member retention through programming and goal-setting!

Increasing Gym Member Retention with Chris Spealler: Part I
Gym member retention can sometimes get trickier for your long-term clients. But Chris Spealler is sharing four tips to keep them happy and getting results!

Here To Stay: Five Ways To Increase Gym Member Retention
Gym member retention is just as important as getting new clients in your doors. Here are five ways to ensure you have happy, long-term clients at your gym!

The Long & Short Of It: Gym Member Retention Is Key For Growth
The secret to brand loyalty and increased member retention is creating the ultimate member experience. Here are five ways to keep long-term, happy members!

From Guest To Gym Fam: Understanding Member Retention Life Cycle
Want to convert more strangers into gym members? Understanding the stages of the member retention life cycle will help you fit the puzzle pieces together!

Strength In Numbers: Improve Retention With Fitness Performance Data
Measurable fitness performance data is the best way for your members to follow a plan and know it's working. Here are four ideas to help you start tracking!

Why Onboarding New Gym Members Leads to Better Retention
Onboarding new gym members can significantly increase membership retention at your gym. Here are nine tips for improving your onboarding process!

Four Ways PushPress Helps Improve Member Retention
Member retention is just as important as member acquisition. PushPress offers four unique solutions to help: Core, Train, Grow and Pressly™.
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