Managing a gym is hard. Marketing your fitness business? That’s even harder. We built PushPress Grow, our marketing CRM platform, to help gym owners boost memberships, build relationships, and enhance their brand. Key features include lead generation with custom websites and seamless automation, smart CRM tools for nurturing prospects, and targeted campaigns to retain members. Grow also automates review collection to strengthen your online reputation and improve member loyalty.
Today, we’re building upon those key features and value props with our biggest Grow update ever. Based on detailed feedback from existing — and churned! — users, the major enhancements are designed to make running your gym smoother, smarter, and simpler than ever before.
Current Grow customers can join the waitlist as we begin migration next month — we are beyond excited to get these valuable updates into your hands. New to Grow? Let’s chat.
Smarter, faster, more flexible Grow
These updates focus on making Grow more flexible, efficient, and user-friendly, so you can spend less time on admin work and more time building a thriving community.
The new Grow delivers significant improvements, including:
- More flexibility: Customizable workflows designed to fit the way you run your gym.
- Enhanced data sharing: Detailed data syncs between Grow and Core, the PushPress gym management platform, for seamless operations.
- Simpler workflows: Intuitive workflows that make automation easier than ever.
- Smarter, faster real-time updates: Get instant, smarter insights to act with confidence.
Now, let's break down how this update transforms key areas of your gym management.
Big features = bigger wins
1. Highly detailed, instantaneous member data sync
Keeping your member profiles complete and accurate has never been easier. When lead or member information is added into Core, key details, including emergency contacts, physical addresses, and check-ins, are all updated in Grow in real-time.
Why it matters:
- More complete member profiles mean better communication and service.
- Segment and target members with precision based on detailed, up-to-date data.
Real-time class data makes managing participation a breeze. Get instant updates on reservations, cancellations, and check-ins.
Why it matters:
- Send timely automated reminders to boost attendance.
- Use detailed class insights to optimize class schedules, promotions, and your overall offering.
3. Detailed check-in tracking
Check-ins provide separate data for classes, appointments, and open gyms. You’ll get a clearer view of how members interact with your gym, helping you track participation trends and better understand engagement.
Why it matters:
- Access to detailed participation metrics.
- Promote services members love and boost engagement.
4. Streamlined linked accounts
Managing families or groups is simple with Grow’s linked account functionality. Primary and secondary accounts are synced seamlessly, ensuring every group member stays informed.
Why it matters:
- More personalized communication for all account holders — this is crucial for members' with kids on their plan.
- Less admin time spent untangling shared details like email addresses.
5. Sticky notes for clearer automation
Automated communications are one of the biggest benefits of Grow; popular automations include nurture emails for new leads and community event reminders. But creating or editing those can be confusing. Now, workflows include sticky notes that clarify how an automation is triggered and how it works. Think of them as handy little guides for every workflow.
Why it matters:
- Helps gym owners confidently manage automations.
- Reduces errors and simplifies optimization of operational workflows.
6. Smarter workflow triggers
In addition to adding sticky notes to clarify automations, we’ve made it easier to trigger workflows. Before, users had to add tags to a contact to start the process. Now, plan activations, cancellations, bookings, and more automatically initiate actions that help you reduce manual work.
Why it matters:
- More precise control over automations.
- Create systems that adapt to your gym’s unique needs.
7. Enhanced organization and custom fields
Since tags are no longer tied to workflow triggers, they are purely for organization. Plus, custom fields offer more flexibility to meet your unique needs. This means you can track, segment, and manage data without worrying about disrupting automations.
Why it matters:
- Streamlined data control and segmentation.
- Easily keep your systems organized without hassle.
8. Advanced opportunity pipelines
Easily track leads, check-ins, member journeys, and even specific milestones (like completing a consultation) with Grow’s eight specialized pipelines.
Why it matters:
- Gain clear insights into the state of your business.
- Manage member lifecycles and engagement like a pro.
Current Grow customer? Join the waitlist & migrate to the updated Grow.
We will start to migrate all Grow customers to the updated platform in April. Ready for the new experience?
Grow’s next-generation features are about making your life easier, your processes more streamlined, and your gym marketing quicker and more efficient.
