Handling high-demand classes can be a struggle. Popular sessions often fill up within minutes, leaving members frustrated and disappointed. That’s why we created Priority Booking, a feature that lets gym owners offer early class reservations to premium members.
Here’s how your gym can take full advantage of Priority Booking to keep members happy, manage high-demand classes, and ultimately boost your bottom line.
What is Priority Booking?
Priority Booking is a feature that allows members within specific plans early access to reserve spots in your most sought-after classes. Within the settings for your gym’s plans, you can toggle on Priority Booking, then set how many hours in advance those members can reserve classes.
Who is Priority Booking for?
Most gym owners use this feature for unlimited or premium gym members, allowing them to secure favorite workouts before spots are available to everyone else. It’s an easy way to show appreciation, reduce frustration, and create an incredible member experience for your most loyal members.
How Priority Booking benefits your gym
This simple feature offers benefits for both your gym’s operations and your members.
1. Enhance membership value
- Reward premium members: Show your loyal and high-value members that you appreciate their commitment by giving them priority access.
- Differentiate membership tiers: Use Priority Booking as an exclusive perk to differentiate your premium plans, making upgrades more appealing to members
2. Reduce frustration & boost satisfaction
- Manage high-demand classes: Ensure your most dedicated members have access to spots in popular classes, reducing competition and frustration.
- Create a stress-free experience: When members know they have priority access, they’ll feel more valued and less stressed about missing out.
3. Drive retention and revenue
- Encourage upgrades: Promote Priority Booking as a key selling point for higher-tier memberships, turning casual members into more committed premium subscribers.
- Foster loyalty: Members who feel valued are more likely to stay long-term.
Tips to maximize Priority Booking in your gym
Get the most out of this feature with these practical tips for seamless implementation.
Promote the benefit clearly
Make sure your members know Priority Booking exists. Include it in your membership information, advertise it on social media, and update your website to explain how Priority Booking works. You’ll not only be ensuring that premium members know they can utilize the benefit, but you’ll be showcasing a reason for lower-tier members and drop-ins to upgrade.
Communicate timeframes
Set clear booking windows for your premium members. For instance, "Priority members can book classes 48 hours in advance, all others get access 24 hours before class." Transparency ensures everyone feels it’s fair.
Create exclusive experiences
Priority Booking can be used for even more than your high-demand classes. Use Priority Booking to make sold-out or special classes even more attractive to high-tier members. For example, offer exclusive access to workshops or new classes before they open to all members.
Gather feedback and refine
Ask your members about their experience with Priority Booking. Are they satisfied with the early reservation window? Do they feel valued? Use their feedback to improve and grow your offerings.
Bundle the perk
Pair Priority Booking with other premium-tier benefits like discounts on retail items, personal training sessions, or free guest passes to create an irresistible upgrade package.
Make members feel like VIPs
Introducing Priority Booking isn’t just about improving logistics for you and your members; it’s about building deeper relationships with your members. By prioritizing their needs, recognizing their loyalty, and enhancing their experience, you can set your gym apart and foster a thriving community.
If you want to see happier members, fuller classes, smoother operations, and greater revenue, Priority Booking is your new best friend.
if(window.strchfSettings === undefined) window.strchfSettings = {};
window.strchfSettings.stats = {url: "https://pushpress.storychief.io/en/harness-the-power-of-priority-booking-in-your-gym?id=1764612683&type=26",title: "Harness the Power of Priority Booking in Your Gym",siteId: "4110",id: "3ed28275-44ff-4a1b-8976-9e0863cb5765"};
(function(d, s, id) {
var js, sjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) {window.strchf.update(); return;}
js = d.createElement(s); js.id = id;
js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js";
js.async = true;
sjs.parentNode.insertBefore(js, sjs);
}(document, 'script', 'storychief-jssdk'))
