The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: gym marketing
Gym Owners’ Guide to Digital Marketing Strategy for the Fall Rush
Fall is the perfect time to fine-tune your digital marketing strategy. Here are four favorite tips from our friends at LASSO to help you get started!
Best Practices to Dial In Your Gym Marketing for the Fall Rush
The fall season is a great time to maximize your gym marketing strategy. Here are five ideas to help you get started today!
Keep it Simple: Five Essential Tips for Successful Digital Gym Marketing
When it comes to your digital gym marketing, stick to the basics for better results. Here are five tips from LASSO to help you get started!
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 2 (Consideration)
The second stage in the customer journey is consideration. Here are four ways gym owners can get prospective members to take action!
Gym Owners’ Guide to Rockin’ the Customer Journey: Part I (Awareness)
The first step for effective gym marketing is making sure prospective members know your business exists. Here are four ways gym owners can build awareness!
A Legendary Comeback: How to Re-engage Former Gym Members
Re-engaging with former gym members can often be an easier way to increase gym revenue than marketing to new ones. Here are four ways to get started!
Skyrocket Your Gym Marketing with Email Campaigns and Newsletters
Email campaigns and newsletters can be a powerful way to level up your gym marketing. Here are six steps to get started in creating your strategy.
How to Increase Leads and Sell More Memberships with Lead Magnets
Lead magnets are an underutilized tool for increasing leads, boosting sales and leveling up your marketing. Here are five steps to create your strategy!
Digital Marketing 101: How to Navigate Paid Gym Ads
You don’t have to be a marketing expert to enjoy the benefits of paid gym ads. Here are five myths - and truths - to help you develop a strategy!
Five Tips to Maximize Your Gym Marketing Strategy this Fall Season
Fall is a great time to maximize your gym marketing strategy! Here are five tips to craft offers that get new leads through your doors.
Sell More Gym Memberships: Flip The Script With Sales & Marketing
Flipping the script to refine your sales process before you start marketing can help you sell more gym memberships. Here are five tips to get started!
Starting A Gym: The Essential Elements Of A Gym Marketing Plan
Your gym marketing plan is an integral part of your success and growth. Here are the top ten tactics that you can implement today!
Mark As Read: How To Increase Open Rates For Email Marketing
Email can be powerful and effective for gym revenue and retention. Here are five strategies to grow your gym with email marketing.
The Low-Hanging Fruit: Ten Strategies For Gym Acquisition Marketing
Gym acquisition marketing is more powerful than ever in a post-pandemic world. Here are ten simple strategies to implement in your fitness business.
A Step-by-Step Guide to Successful Gym Member Conversion
Gym member conversion should be the goal of sales and marketing campaigns. Here are ten steps to increase your conversion rates and drive revenue!
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