When it comes to game-changing tools like PushPress Grow, you might just be one “tell me more” away from a breakthrough. But if you’re like a lot of gym owners, new technology can make you feel some kind of way.
Maybe you just aren’t sure what all the fuss is about with a gym CRM (Customer Relationship Management). Maybe you think the learning curve is overwhelming. Or you might be concerned about losing control over your member experience.
We hear you. As gym owners ourselves, we strive to create the tools that we need and use in our own gyms. For hundreds of gyms around the world, PushPress Grow has been like adding another team member to help carry the workload. It has truly has changed the game. So if you’re on the fence, we invite you to take a look at how it can impact your gym.
Three Steps to Level Up Your Gym with PushPress Grow.
1. Learn the Basics with Grow Courses.
PushPress Grow offers three courses designed to teach you how to save time, grow your business, and engage with leads and members more efficiently.
As Shad Lorenz, PushPress Grow Onboarding Specialist said, “You could spend time doing it yourself, or you can let the system work for you.”
After completing the Grow courses, you’ll have a better understanding of how to use the software, how it syncs with PushPress Core, and how the workflows function. This allows you to tailor the journey for leads and members, communicating and engaging effectively for maximum results. Ultimately, the goal is enhancing operations to increase gym revenue and retention.
Here’s a quick overview of the three Grow courses:
- First, Grow 100 is a 30-minute, entry-level course that covers the basics of the software. It’s the “how to” for getting started with Grow and reiterates the things you learned during onboarding.
- Second, Grow 101 dives a little deeper into the tools available. As Lorenz explained, if Grow 100 is like teaching a deadlift, Grow 101 is like teaching a power clean.
- Finally, Grow 201 covers the details for syncing PushPress Core and Grow to streamline and save time. Lorenz said, “Core is like the system that houses all the important information, and Grow is how you communicate it.”
2. Dive into the Content Library.
The PushPress Grow content library is a comprehensive collection of “done for you” resources.
The content library is constantly evolving, and includes everything from long-term lead nurture to member milestone celebrations. As a Grow client, you can access all the content options and even request new content as well.
Check out a few of the most popular resources in the content library:
Blogs and Social Media Packs.
One of the most effective ways to improve website SEO is through fresh blog content. But similar to creating a social media strategy, most gym owners simply don’t have the time. That’s why we created 20 weeks of done-for-you blogs and social content, plus graphics. This allows you to post relevant content consistently, adding value and positioning your gym as an authority in your market.
Ebooks.
Having an effective lead magnet strategy can significantly boost your marketing results. Therefore, the PushPress Grow content library includes a variety of ebooks aimed at compelling prospective members to act. Here are some of the options available:
- Seven-Day At-Home Workout Program. (Designed to help overcome intimidation and create confidence for prospects to come check out your gym.)
- Seven Strength Training Tips ‘n Tricks. (Debunking myths about weight training.)
- Rules to Prevent Injuries.
- Lose Body Fat and Feel Better.
- Sustainable Nutrition Guide. (Education and guidance for healthier eating.)
- One-Week Meal Plan.
- One-Year (52) Recipes Book.
Check-in Milestone Workflow.
The check-in milestones workflow is designed to celebrate your members through various attendance achievements. With it, you’ll build connection and healthy habits as they hit 25, 50, 75 and 100 workouts at your gym.
As you know, consistency is the biggest factor in your members’ long-term success, and in helping you increase member retention. Grow workflows allow you to simply acknowledge the milestones, or even customize your own to include rewards and giveaways.
Cold Lead Long-Term Nurture Workflow.
One important reminder gym owners often need to hear is that just because someone doesn’t sign up right away, doesn’t mean they won’t eventually. For some, that may be a couple weeks. For others, months or even years. But who has time to manually follow up for that length of time?
That’s why we created the long-term workflow for cold leads in PushPress Grow. The workflow is simply designed to nurture leads until they’re ready to take action. Communication is sporadic and not overbearing, with a goal of letting leads know that the door is open whenever they’re ready.
3. Get Creative with Other PushPress Grow Tools.
In addition to curated workflows, there are a few other powerful tools in Grow that you might not be aware of. Check these out:
Social Planner.
The Social Planner in PushPress Grow allows you to schedule and publish content. This can be done across multiple social media platforms, including Facebook, Instagram, TikTok and Google My Business.
If scheduling social posts sounds complicated, rest assured that the software is intuitive and easy to use. Lorenz noted that many gym owners still aren’t scheduling content in advance with the help of Social Planner.
“Gym owners get used to doing something on their phone, and they think it only takes them ten to fifteen minutes a day, but that adds up,” he explained. “Social planner, on the other hand, lets you sit down and take one hour to schedule the entire month. Set it and forget it, and get back to working on building business.”
Email Templates.
If you’re like most gym owners, sitting down to craft the perfect email sounds a bit overwhelming. So we created a variety of email templates (and some for landing pages, too!) to help you get started. Email templates will help you provide relevant content and keep your audience engaged.
Email templates can be used for a variety of gym email marketing strategies, from cold leads to current members and even newsletters. Simply find the template that aligns with the communication you want to send, and customize as needed with your information and even brand voice.
In Summary: PushPress Grow Has the Tools You Need.
Saving you time and growing your business are two of the highest-priority goals in the evolution of PushPress Grow. As gym owners ourselves, the PushPress team is always striving to create more tools aimed at accomplishing these goals.
Grow clients, start by completing the three courses: Grow 100, 101 and 201. You’ll better understand the software and learn how to use it for maximum results. Next, check out the content library for all the done-for-you resources you need. Finally, dive into the other tools available, like the Social Planner and email templates.
As Shad Lorenz explained, all of these things together will give you “the power and education about your systems to empower you, and give you back your time, and engage with your members more effectively.”
Pro Tip: Ready to find out more about how Grow can help save you time, boost marketing efforts and improve retention? Book a demo with our team today!
