The Business of Fitness Blog

Best Gym CRM Software in 2026: The Top 6 Compared

Having a good CRM is a game-changer for gym owners. Here's how PushPress Grow can automate your follow-up to increase lead conversion and member retention.

How PushPress Grow Enhances a New Member’s Experience

The first 90 days is the time to set the stage for an unforgettable gym member experience! Learn how PushPress Grow automates the process & saves you time!

Building a CrossFit Affiliate Brand You Can Be Proud Of

Without CrossFit in the name, what would your brand be? How can you make your gym unique and appealing to as many people as possible? Let’s find out.

Building a Community in Your CrossFit Affiliate the Right Way

Your CrossFit community is important and deserves your time and dedication - this is how you build a community around your efforts the right way.

Ultimate Guide to Understanding Loans and Applications for Your CrossFit Affiliate Business

Funding your business with a loan is scary, but we’re going to help you navigate it and get rid of all that fear - find out what you need to know before you approach a business loan for your CrossFit affiliate gym.

6 Traits of a Highly Successful CrossFit Affiliate

There are many markers for success and it’s impossible to focus on all of them at the same time, so we whittled it down to the top 6 traits of highly successful CrossFit affiliates.

How to Build a Better Business Plan as a CrossFit Affiliate

Your business plan is your lifeline that guides the money side of your CrossFit affiliate gym, and it deserves your attention.

Which Legal Entity Should You Have for Your CrossFit Gym?

Your entity represents your business in taxes and legal filings, which is why you should know exactly which entity to make your gym under.

Building Your Business Plan: Finding Success as a CrossFit Affiliate

A CrossFit affiliate gym is a business, and just like any business, you need a plan on how you’re going to turn a profit - this is how CrossFit wants you to do it.

Understanding Risk Assessment as a CrossFit Gym Owner

Risk assessment is an important factor for any business, but for a CrossFit gym, it can often be even more paramount; here’s why.

Staffing Your CrossFit Gym: Trainers, Coaches, and Legal

Your gym staff are the lifeblood of your operation - you need to have the right team in place to build your business, and this is how.

Partnership Agreements for Your CrossFit Gym Explained

If you’re not going in solo, you have to be on board with your partnership, and this is exactly what you need to know before you put pen to paper.

Complete Opening Roadmap for Your CrossFit Affiliate Gym

You’ve planned, primed, and you’re ready to open the doors—now you have to tell everyone what to expect, just like this.

Financial Planning for Your CrossFit Gym Future Success

Running a gym is exciting, but you have to plan to keep the lights on and make a profit, too - this is financial planning for your CrossFit gym.

Assessing Performance Metrics to Measure Your CrossFit Gym Success

Identifying and assessing the right metrics in your business is the key to growth; focusing on the wrong ones could be disastrous; here’s how.

Should You Hire Independent Contractors for Your CrossFit Gym?

Independent contractors can be a workforce that pops up out of nowhere when you need them most, but are they worth the hassle? Let’s find out.

How PushPress and LASSO Helped VIBE Boxing Fitness More Than Double Revenue in Two Months

Since the start of the PushPress x LASSO MRR Challenge in January, IB Funmilayo has increased his membership base from 106 to 142 at VIBE Boxing Fitness.

How to Interview Employees for Your CrossFit Gym

Interviews separate the employable from the unemployable, but how do you know what to look for? This is what you have to do to find quality employees for your CrossFit gym.

Ultimate Guide to Becoming a CrossFit Affiliate

CrossFit affiliate gyms can rake in the dough, but there are requirements you have to meet before you can even apply—we’ll help you get started.

Here’s How to Make the Best Gym Culture as a CrossFit Affiliate

Gym culture is important, and a cornerstone of being a CrossFit affiliate - this is what you need to know about it before you begin.

Five Ways PushPress’ Grow Helps the Gym Owner and the Client

Grow by PushPress automates your member communcation. Here are five ways how our Grow can help you manage clients, build relationships, and grow revenues.

Work The Problem