PushPress is proud to offer a comprehensive lineup of world-class gym programming options on Train. And today, we’re excited to announce the addition of Brute Affiliate Programming.
Brute is best known for training some of the fittest athletes in the world, including the reigning 2024 CrossFit Games champion, James Sprague. Their lineup also includes other Games athletes like Dallin Pepper and Fee Saghafi.
The next step in Brute’s evolution has begun with the launch of affiliate programming, designed for gym owners looking to outsource the time-consuming task.
Reasons to Outsource Gym Programming.
For many gym owners, programming is something they’re passionate about. So outsourcing it can feel like you’re giving something up that you care about. However, programming can be time-consuming and can take away from aspects of the business that need your attention even more.
Ask yourself: Do you find yourself spending multiple hours each week programming? Does the strain or stress end up resulting in a sub-part training plan? Could you better spend that time growing your fitness business or finding a better work/life balance?
If so, it’s worth considering handing over the reins to the experts. First, you’ll hopefully get plenty of your valuable time back. Second, relying on the expertise of professionals should yield even better results for your gym community. And third, you might find yourself with more bandwidth to deliver an even better experience for your members.
Why Brute Affiliate Programming?
Programming for gyms has become a hugely competitive market. So what sets Brute apart from the others?
That’s the question we asked Jadyn Whatatope. In addition to being the Head of Brute Affiliate Programming, he has nearly a decade of coaching experience.
“So many companies are providing so much information for coaches that it can become quite overwhelming,” said Whatatope. “So what we pride ourselves on is delivering an effective program that cuts the fluff and keeps it to the things people are actually using.”
With Brute Affiliate Programming, gyms and coaches still get all-important coaches notes to deliver a great class. However, the notes are kept succinct and practical. Because the company believes it’s just not feasible for a coach to read a five-page document or watch a 30-minute video prior to class.
“We’re not trying to re-invent the wheel,” said Whatatope. “We keep it simple and effective, and we’re not trying to push anything that’s too outside of the box.”
Other Differentiating Factors.
Brute also believes that coaches should be able to add their own flair to classes. This means they refrain from spoon-feeding coaches too much information.
“We provide a practical program that also gives coaches the leeway to coach,” Whataope said. “Coaches need leeway to add their own spice and we’re giving you a guide.”
Further, the Brute Affiliate Programming team really prides themselves on preserving one-on-one connections with their clients. This is as true for individuals following a personalized program and gyms signing up for class programming.
As a result, there’s an open line of communication between gym owners and Whatatope. And he’s adamant about always being open to receiving feedback.
“I want gym owners to direct where the program goes,” he said. “For them to guide where our programming is going.”
What to Expect with Brute Affiliate Programming.
When you sign up for Brute Affiliate Programming on PushPress Train, you will receive:
- Seven days of weekly training, including a warm-up and cool-down each day.
- Four-week mini cycles with specific priorities.
- Coaches notes that cover the class structure and flow for the full hour, helping coaches be more effective.
- Points of performance for each section of class, including intent, coaching cues and things to look for.
- Scaling options.
- Equipment substitution suggestions.
Ultimately, Brute Affiliate Programming is designed for general physical preparedness (GPP) for life. It ensures that people hit all the movement patterns and time domains that are required for a broad, well-rounded program.
In Summary: Brute Affiliate Programming Cuts the Fluff and Provides the Essentials.
Jadyn Whatatope knows what affiliates and coaches need in a GPP, group class training program. His experience as a coach spans nearly a decade and has helped him in his role as the Head of Brute Affiliate Programming.
As he explained, he knows what works and what doesn’t, and what’s practical and what’s not. This has resulted in a gym programming option that “cuts the fluff” and provides “a simple and effective program.”
