Branding is a key factor in the success of any business. Your brand is how your customers and potential members will innately think and feel about you.
Are you a welcoming gym? Are you hardcore? Do you care about your member and their experiences? Do you want them to succeed? These are common feelings people have when thinking about brand.
Gym owners need to make sure that they are branding their gym appropriately so that they can attract more members and keep them happy over time.
The PushPress Branded Member App
One way to do this is by using our branded member app for your gym, which will allow you to establish stronger brand recognition with your clients, streamline communication between staff and clients, and give you an easy-to-use interface for both staff and clients.
With these benefits, it's no wonder that our branded member apps have been used by gyms all around the world!
Our Branded Member App Strengthens Your Connections With Clients
When your members register for class, log their workouts, or interact with your gym using your Member App, it strengthens their relationship with you.
This is because our branded Gym Member App provides a streamlined, convenient way for members to interact with your business.
Since it's branded with your logo and your gym name, your clients will associate this amazing functionality and experience with your brand!
Apps Are Becoming Table Stakes
In today's digital day and age, consumers EXPECT a great digital experience to be part of every relationship they have.
It's no longer the day when having a great website, great digital signage, or even a great members app is something that makes you better than your competition.
It's becoming table stakes - meaning if you don't have it you don't even become part of the buying decision.
You can likely see this in your own buying decision making process when evaluating things like cars, hotels, and even restaurants.
How Do I Get A Branded Member App For My Gym?
PushPress clients rejoice! Getting a branded member app for your gym members is dead simple.
All you have to do is reach out via our intercom chat and talk to our team about getting started.
Getting your own member's app is easy and affordable for all gyms on PushPress. It's $97/month and PushPress will do 100% of the maintenance and development of your custom member app. (And there's no setup fee!)
You will have to get your own Apple Developer account - this enables you to have the direct relationship with Apple and have the app store listing point to your app and your website.
What Do I Do Once I Get My Members App?
In order to get maximum effectiveness of your Member's App - you need your members to use it!
The best way to get your members using it is by:
- Announcing the new Member App via a blog post. Check out how PushPress client Kansas Athletic Club, a CrossFit gym, did this with their new Member App blog post announcement.
- Have every coach let members know when they check-in and after class.
- Send out an email announcement to everyone linking to your blog post from #1 above.
In Conclusion
Gym branding matters. Gym owners need to make sure that they are branding their gym appropriately so that they can attract more members and keep them happy over time, which is why we've created a branded member app for our clients with PushPress - an easy-to-use interface for staff and clients.
This will allow you to establish stronger brand recognition with your clientele while also streamlining communication between your staff and clients, resulting in happier customers who stay longer!
PushPress clients, book a demo today to learn more about getting a branded app for your gym.
