Signing up new members and getting them to stick around for the long run is a compelling recipe for sustained gym growth. Throw in the power of automation and it becomes even more effective. That’s why we’re excited to announce the introduction of three new workflows in PushPress Grow. These workflows are aimed at helping you increase both appointment show rates and member retention.
In case you missed it, PushPress Grow is a gym CRM (customer relationship management) system. It’s designed to help you create an unparalleled experience for your leads and members. When used effectively, you can increase conversions, sales, retention and brand loyalty.
Further, using Grow automation is like having another full-time staff member who never takes a day off, and always has your gym’s success metrics in mind.
Three New PushPress Grow Workflows Have Launched.
1. Grow Appointments Workflow.
The primary benefit of the new Grow Appointments workflow is to streamline the appointment booking and management process. Whether it’s a lead signing up for a free intro session or a member who’s booked a series of coaching appointments, this workflow can help.
The concept is simple. Once any appointment is booked, automated reminders can be sent via text, email or both. For example:
- Hey [Client’s Name], your appointment with [Coach’s Name] is coming up on [Date] at [Time]. Reply “YES” to confirm.
- We’re excited to see you at [Gym Name] tomorrow for your intro session! Be sure to bring your energy. Reply “YES” to confirm.
Once the client replies “YES,” PushPress Grow will notify the correlating staff that the appointment has been confirmed. Ultimately, this workflow handles the administrative burden of managing appointments, and decreases the risk of no-shows.
2. 90-Day Goal Sessions Workflow.
The 90-Day Goal Sessions workflow in PushPress Grow is the perfect tool for accountability and keeping members focused on their goals.
By meeting with the people in your gym community every 90 days, you have the opportunity to increase member retention and ACV (average client value) as well. Goal sessions create a personalized experience. You’re showing them that you notice - and care about - their progress in your gym. This increases their chance for long-term success and boosts engagement.
As it relates to overall gym revenue, goal sessions are also an opportunity to sell additional services. For example, nutrition coaching might be the perfect add-on for someone who’s shown consistency with gym check-ins but isn’t yet achieving the results they’re after. It’s also a great opportunity to explore a hybrid membership option for clients.
Here are a couple examples from the 90-Day Goal Sessions workflow:
- Hey [Client’s Name], it’s time for your 90-day check-in! Let’s talk about your goals and keep that momentum going. Here’s the link to pick a time that works best for you: [Insert scheduling link]
- Congratulations on 90 days of hard work at [Gym Name]! Let’s set some new goals for the next 90 days. What would you like to focus on?
3. Committed Club Workflow.
Launching a Committed Club for your gym is a powerful way to boost member retention through motivation and consistency. With that in mind, the Committed Club workflow in PushPress Grow helps you create a check-in driven incentive system. By celebrating member dedication and rewarding consistent attendance, you can build a stronger gym community.
Did you know: PushPress data shows that 12 monthly gym member check-ins is the sweet spot for retention. When someone checks in at least 12 times, there’s only a two percent chance of them churning the following month. Anything below 12 increases the chances of them quitting. In fact, data shows that if a member checks in only one time in a month, there’s a 20 percent chance they’ll cancel the next month.
Similar to the 90-Day Goal Sessions workflow, Committed Club workflow notifications are sent via text or email. And they can be customized to match your gym’s brand voice and messaging style. For example:
- [Client’s Name], you’re only four classes away from achieving Committed Club status this month! Don’t miss out on being entered in the [Gym Name] prize drawing. We’ll see you in class!
- You’ve hit 12 check-ins this month, [Client’s Name]! That means you’ve made the [Gym Name] Committed Club and you’re entered in the prize drawing. Keep crushing it, we’re so proud of you!
In Summary: PushPress Grow Increases Efficiency and Saves You Time.
Three new workflows have arrived in PushPress Grow to help you increase gym revenue and retention! First, the new Grow Appointments workflow is designed to ensure leads and members show up to the appointments they’ve booked. Second, the 90-day Goal Sessions workflow helps keep members engaged and provides the opportunity for upselling services. And finally, the Committed Club workflow celebrates member dedication and rewards consistent attendance.
For all of these workflows, the power of automation will save you time by increasing efficiency. Your members will love the motivation and accountability, while your business will benefit from improved performance.
Pro Tip: Ready to learn how PushPress Grow workflows can help you increase gym revenue and retention? Book a demo with our team today!
