It’s the dawn of a new era at PushPress as we unveil our new logo today.
We understand that a new logo isn’t ground-breaking stuff and it’s not going to impact your business. But we thought you’d like to know the reasoning behind it, because it gives you a glimpse into our mission to serve you better.
Truthfully, our brand hasn’t always been consistent and a fresh new logo is simply the first step to improving that. We want to be routinely recognizable. And as reliable as that coach who always shows up early to cover the 5:30am class.
In addition, our old logo wasn’t always understood. For instance, it turns out a lot of our clients didn’t even know it was supposed to be a button. Watching people go, “Ohhhhhhh” as they made the realization only served as confirmation that we needed a change.
Having the icon in the name with compressed letter spacing simply made it hard to read and scale. Which didn’t speak to our message of simplicity at all. We aim to make things simple for our clients and therefore, our logo should reflect that.
It’s A Good Time To Have A Good Time.
So why now? Well, it’s been ten years and much like that old college t-shirt, it was time for a new one.
Ultimately, the logo wasn’t helping. And since we have a “help first” core value at PushPress, it was time to send it packing.
The new, updated logo will feel familiar: We've kept the Pacific Blue color we're known for and placed it on a new icon that can be seen as a cursor, or the letter "P" in motion. And the look of our name has just been refreshed for legibility.
So without further ado, we present to you the new PushPress logo:
What’s that? You want to see it in action? Check this out:
Another update to note is the simplicity in our app naming. Moving forward, “Core by PushPress” will simply be “PushPress Core.” And the same goes for our other apps:
In the coming weeks, you'll see this fresh new logo on our website, social media and all the other places our paths cross.
Rest assured, we’re still the same PushPress. Our mission to help gym owners get more done will stay the same.
We’re Here For You.
We’ll continue working hard to make you, your coaches and your members happy. As we move into the next chapter, every member of our team is committed to doing what it takes to accomplish this goal.
As always, you know where to find us if you need help. Ask questions if you hit a roadblock or have a gym software feature idea. Reach out to talk to one of our team members, who also own gyms themselves. Or give us a shout if you just think our new logo is the jam.
We want to hear from you and we thank you for being part of the PushPress family of clients.
Sincerely,
The PushPress Team
