Welcome to GROWvember at PushPress! This month, we’re sharing all kinds of resources, tools, PushStart webinars and ideas that are designed to help your gym be successful. Why GROWvember? Because PushPress Grow is a game-changer for your gym. It's one of the most powerful tools available for everything from lead generation to creating the ultimate member experience. If you're not using Grow yet, we hope GROWvember will show you how it can help you level up and... GROW!
The fitness industry is often an anomaly when it comes to gym ownership. Most gym owners have a fitness background, rather than a business one. So when it comes to direction and strategy, successful gym owners are constantly seeking to learn.
That’s exactly why we created PushStart by PushPress, a collection of resources and education for every stage of running a successful gym. Put simply, PushStart helps you take your small business to the next level.
The free resource library includes more than 20 video courses and resources. It’s categorized using the AMPED acronym: Attract, Monetize, Plug-in, Expand and Delight. Each category is broken down into short sections. This allows you to choose the content that best helps you, and consume it in time frames that work with your busy schedule.
Throughout this month, we’ll be focusing on each of the five categories. In case you missed the Attract category, check it out here.
Four PushStart MONETIZE Courses.
Today’s focus - MONETIZE - is all about maximizing your ability to make money. There are currently four online courses in this category:
- Understanding the Customer Buying Cycle with Stu Brauer, owner of WTF Gym Talk
- Online Programming - Why You Should Offer It with Games Athlete and gym owner Jacob Heppner
- Creating Your Pricing Model with Stu Brauer
- Operating Models: Straight to Class vs PT First with Stu Brauer
These courses are designed to help you maximize revenue in various stages of running your gym. So set aside some time to dive in and learn! And in the meantime, here are some quick tips from Brauer and Heppner to get you started.
Three Tips to Maximize Revenue at your Gym.
1. Understand Your Prospect.
When it comes to increasing revenue, you have to understand the person in front of you. You can’t provide (sell) the solutions they need without learning about them. What do their struggles look like and what brought them in today? Do you fully understand their needs and wants? What are their questions and concerns?
“We need to make sure to identify people at the very specific point in the buying cycle they’re at, and meet them where they are,” Brauer explained. “Provide them with the information they need so they can make a purchasing decision.”
Oftentimes, gym owners will focus on the wrong things. For instance, prospects don’t want to hear about your equipment and schedule. They want to learn how you can help them achieve the goals that brought them in your door. This happens when you take the time to truly get to know them. By asking a ton of questions and understanding their unique story, you can propose the solutions they need.
To further understand the customer buying cycle, check out this PushStart course today!
2. Offer Online Programming.
When you think about adding online programming, does it seem daunting? If you think marketing another revenue stream to a new group of online clients is too time-consuming, Heppner explains that it doesn’t need to be difficult.
In fact, launching an online programming can be pretty simple. Start by creating supplementary programming for existing gym members that want more than group class programming.
Heppner suggests determining interest by polling your current members. Ask if there’s interest for online programming. Some options include endurance, mobility or gymnastics. Another option is individualized programming to help people reach their specific strength or skills goals.
Heppner also noted that it’s imperative to use the right software for your online programming. At minimum, clients need a reliable way to receive their training and track their progress. And the less apps they need to download, the better. For example, PushPress clients can use the new, merged Members App for everything from reserving a spot in class to logging their workouts.
Pro Tip: Want to find out how the trifecta of PushPress Core, Train and Grow can help you manage everything in your gym? Book a demo with our team today!
For more details about offering online programming, check out this PushStart course today!
3. Do Your Research to Determine the Right Price.
When it comes to setting your pricing, Brauer says to stop playing the comparison game. It’s a big mistake he sees time and time again. Gym owners will often research what the gym down the street is charging, and then price their own gym accordingly.
Instead, he suggests considering several other, more important factors to help your gym thrive. First, do your market research. Look at things like the average household income and general market demographics.
“The most important factor that goes into it is ultimately the numbers that are directly tied to your business,” Brauer said.
Second, determine the costs of operating your gym. These include things like rent, insurance, utilities and payroll (including yours). Since these are fixed numbers, Brauer says, “Those numbers are one hundred percent stuck with you.”
Once you know how much you’ll need to make, you can figure out how much you’ll need to charge your clients. And ultimately, the higher your volume of membership, the lower the cost to achieve your desired outcome.
Brauer breaks down the numbers with specific examples in the “Creating Your Pricing Model” course on PushStart. Check it out here!
The bottom line is that economics and simple math are the keys. Rather than doing what your competition is doing, choose a price that will allow your business to be successful.
In Summary: Maximize Revenue with PushStart by PushPress.
Maximizing your gym’s revenue doesn’t have to be overwhelming. Understand your prospects by asking questions and getting to know them. Consider online programming to supplement their training and drive revenue. And determine your pricing based on what you need, versus what your competition is charging.
Ready to learn more about the various ways to boost revenue at your gym? That's what PushStart is here for! For more information and resources, check PushStart by PushPress today!
