You need clients in order for your personal training business to thrive. But how exactly do you source clients? This can be especially tricky if you are brand new to the personal training world. The solution is utilizing strategic marketing efforts. After all, marketing is about working smarter, not harder.
Check out these unique tips for how to best market yourself and your services.
Use Social Media
Rule number one for marketing your personal training services - Use social media, and use it often. You should produce interactive content in the form of posts, stories and reels, and other types of videos. Have fun with it! Provide informative content such as clips of you performing specific exercises (and explain why they are beneficial). Provide interactive content that encourages followers to reply to your posts. Use social media platforms to get in front of your audience on a consistent basis, and you will probably see the efforts pay off. Just keep in mind that using social media is usually something that takes time to grow - patience and consistency are key.
Engage with Followers
We all know replying to comments on social media isn’t fun, but it’s absolutely necessary. When you respond to followers who have left comments on images you’ve posted (even if it’s a simple “thank you!”) you’re showing folks you are tuned-in, responsive, and professional. It also gives you a chance to provide technical personal training tips and display your expertise. Don’t be afraid to get creative with your responses.
Show, Rather Than Tell
Let’s say a prospective client emails you to learn more about what you offer - This is a great opportunity to get in front of them! Request a video call. In-person meetings with every single prospect can take up a lot of precious time that you may or may not have. If you have the time to meet in person, do it. But if not, video calls are the perfect backup option. They are quick and easy and you still get that face-time with the potential client. It’s a great way to get in front of them and show them what makes you different than any other personal trainer (rather than telling).
Timing is Everything
When a prospective client emails you, make sure you email them back - in a timely manner. Not a week later. While this interaction with clients and replying quickly is more behind-the-scenes, it’s very much still marketing yourself. Replying within one business day is a good rule of thumb to follow, as it shows prospects you are reliable and you care about their interests. It’s an easy way to market yourself and grow your personal training business, but is a powerful strategy often overlooked by new personal trainers.
Have a Fully-Functioning Website
The first point of contact with you for many clients will be your website. That means having a website that makes a strong first-impression is crucial. Your website should be easy to use, provide information about what exactly it is you offer, and enable people to book directly through your site. Adding testimonials to your homepage is also a smart step. If you’re just starting out with your personal training business, you probably have a limited marketing budget, but splurging on a website should be high up on your list of expenses.
Referrals
Think referrals are old school? Think again. Word of mouth is still one of the most powerful marketing tools you can use to retain clients. Clients who have used your services before and had positive experiences will be that much more likely to recommend you to a friend. The best part? It requires no work on your end. It’s all the more reason to maintain good relationships with past clients.
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