College football. Pumpkin Spiced everything. The fall season is almost here and for gym owners, that usually means more leads! Here on the PushPress blog, we’ve been talking about dialing in your marketing, improving your sales process and more. Today, we’re looking at all the ways that gym software can help you manage the fall rush with ease.
From lead generation to creating the ultimate member experience - and everything in between - the right software can be a game-changer. It should save you time and take work off your plate. And there are even tools to help motivate your members and automate your tasks.
As you usher people through all the stages of the customer buying journey, you can lean on your gym software to make the whole process simpler and smoother.
Three Steps to Success with Your Gym Software this Fall.
1. Leave No Lead Behind.
When it comes to volume of new leads, the fall rush can run a close second to the New Year. So it’s the perfect time to dial in your lead nurture process.
The truth is, it can sometimes take weeks or months for people to sign up, and you don’t want anyone to slip through the cracks along the way. And that’s where your gym software comes in. By utilizing a CRM like PushPress Grow, automation does the work for you.
For example, let’s look at the moment someone reaches out for information. Immediacy is key. Something motivated them to inquire, and they’re primed to take action. If you don’t have the ability (or the CRM) to respond immediately, they might lose motivation. Or worse, they could head over to your competitor’s website.
Ultimately, Grow gives you peace of mind that no matter what time of day someone inquires, they’ll receive an immediate, relevant response. Plus, at any point in the conversation, you have the ability to step in and personally communicate. Whether that’s to answer specific questions or jump on a call, the Grow gym software is customizable for you and your gym brand voice.
2. Nurture for the Long Haul.
The initial inquiry is just the start of your prospective member’s journey. And while the hope is that each new lead signs up for a membership quickly, the reality is that time frame is varied. Some wait a few weeks for their fall schedule to become consistent. Others might need time to learn more or build trust with your business.
In fact, PushPress data shows the average person needs eight to 10 touch points before they’re willing to show up at your gym for their first visit.
Therefore, the workflows in the PushPress Grow gym software are designed to keep encouraging leads to take action. Whether that’s booking a no-sweat intro or starting with an onboarding program, Grow will nurture them for as long as it takes to get them in your gym.
One of the fun features of the longer-term nurture workflows is that communication touch points aren’t all simply about “checking in.” The emails and texts are designed to educate and inform with relevant info like nutrition tips and motivational guidance. The goal is to keep your gym top-of-mind, so they think of you when they’re ready to get started.
3. Prioritize the First 90 Days.
Here’s another insightful piece of PushPress data: Providing clients with an unforgettable member experience during their first 90 days significantly impacts the length of time they stay at your gym. Essentially, signing up doesn’t mean sticking around. So to increase member retention, focus on the first 90 days.
First, remember that new people come to your gym looking for help. It could be fitness guidance, nutrition advice, accountability or all of these things. So in the first 90 days, the key is proving to them that you can deliver on what they came for. In other words, help them get results. Whether that’s through group classes, hybrid memberships or nutrition coaching, prove to them that they were right to choose your gym.
Second, they’ll likely have a ton of questions as they get started. How do I check in for classes? Should I buy any special equipment? When’s the next community event? Your goal as the gym owner is to give them all the relevant info without inundating them.
Pro Tip: The automated workflows in PushPress Grow can make communicating with new members a breeze! Give them all the info they need at a manageable cadence. Want to learn more? Book a demo with our team today!
Three Gym Software Tools to Make Your Life Easier.
1. Gym Member Check-Ins in PushPress Core.
It’s pretty simple - when members check in consistently (i.e. three times per week or more), they’re less likely to quit. This is why PushPress CEO Dan Uyemura calls gym member check-ins the North Star Metric for improving retention.
Uyemura explained that requiring your gym community to check in “creates a culture of focus” that keeps people coming. And that’s why PushPress Core tracks at-risk members, so you can make attempts to get them back in, and reduce churn at your gym.
2. Automated Workflows in PushPress Grow.
Whether you're looking to communicate with new leads, current members or even former clients, chances are PushPress Grow has a pre-built workflow in the Content Library.
Lead nurture workflows will keep in touch with prospective members for up to a year after they inquire. New members will appreciate the 90-day workflow, which helps them get started at your gym. Or re-engage former members by setting up workflows to remain top-of-mind and get them to return.
3. Habit Tracking in PushPress Train.
Habit Tracking in PushPress Train allows you to use your expertise in fitness and nutrition, or get creative to design healthy habits that will benefit your community. Think everyone could use a little less stress around the holidays? Set up a “stress-relief habit,” where members focus on activities that force them to slow down and relax, like meditation or reading.
You could also set up individual habits for personal training clients. Essentially, the sky is the limit as you use the Habit Tracking feature in whichever way makes the most sense for your community.
Adam Rubemeyer, PushPress Core Product Manager explained, “We know that fitness and wellness is about more than just logging a score for a workout. And tracking healthy habits can build even more accountability, making it another tool to use with your members.”
In Summary: Let Your Gym Software Handle the Workload.
Heading into the fall rush is the perfect time to explore gym software options that can save you time and lighten your load. As new leads come in, make sure that no one slips through the cracks. Respond immediately to new inquiries but be prepared to nurture them for as long as it takes. Once they do become a member, prioritize the first 90 days of their member journey, and set them up for success.
Finally, consider all the helpful options in PushPress Core, Grow and Train. Each one is designed with more effective gym management in mind. From member check-ins in Core to automated workflows in Grow to Habit Tracking in Train, each one is aimed at making your gym owner life easier.
