The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Your Sales Script Has Drifted. Here's How to Retrain Your Team Before January
Nobody abandons the sales process. They lose 5% of it at a time until the close rate drops.
How to Set Up Online Trial Class Intake (And Stop Losing Leads Before They Walk In)
Every hour between inquiry and a confirmed booking is a chance to lose the lead. Here's how to close that gap.
The Gym Walkthrough: How to See Your Facility Like a First-Timer
Your gym has problems you stopped seeing years ago. Here is how to find them before a prospect does.
What Your Belt Distribution Is Telling You About Your Academy's Business Health
Your belt distribution isn't just a rank count. It's a retention report. Here's how to read it.
PushPress vs. Wodify: What Your Gym Software Actually Costs in 2026
Wodify publishes one price. PushPress publishes all of them. Here's a full cost and feature comparison for gym owners, using only public numbers.
How to Train Your Gym Staff on Your Software
Most gym staff training fails because the procedure only lives in the owner's head. The Tell, Show, Do, Check framework, from two owners who run it.
Gym Billing Software: The Cost Nobody Puts on the Pricing Page
Gym billing software subscriptions run $0 to $300/mo, but processing fees usually cost more. Real numbers on rates, ACH savings, Amex markups, and failed-payment recovery.
How to Start a Fitness Blog Without Ever Sitting Down to Write
You don't need to be a writer to start a fitness blog. Talk it out on your drive to the gym, then let AI clean up the transcript. Here's the full process.
Martial Arts School Exit Interviews That Win Google Reviews
Omar Kadi's 1–5 exit interview turns departing martial arts members into business intelligence and Google reviews. The exact questions, and the ask that works.
5 Weekly KPIs Every Martial Arts School Should Track
The 5 KPIs every martial arts school owner should track weekly — leads, trials booked, show rate, enrollments, and cancellations — with benchmarks and fixes.
How to Hire and Develop BJJ Instructors at Your Academy
Belt rank, pay structures, sourcing, and the member to instructor pipeline — everything a BJJ academy owner needs to build a great coaching team.
The Gym Founders Club: How to Pre-Sell Memberships Before You Open
How to pre-sell gym memberships with a Founders Club: cap the spots, set a founding rate, and open with recurring revenue and advocates in place.
BJJ Gym Affiliations: A Complete Guide to 7 Top Teams
Compare 7 top BJJ gym affiliations, from Gracie Barra to Alliance, Checkmat, 10th Planet and SBG, on cost, requirements, and what each gives gym owners.
How to Negotiate a Gym Lease: The Clauses That Quietly Cost You $50,000
A gym owner's guide to negotiating a commercial lease: TI allowance, free rent, personal guaranty caps, CAM, and the clauses that quietly cost you six figures over the term.
Gym Branding Guide: Name, Logo, Colors, Voice
Gym branding, simplified: how to name your gym, get the logo and colors right, define your voice, and put it all on the wall without losing months to it.
How to Build a Profitable BJJ Kids Program
Starting a kids jiu-jitsu program? This step-by-step guide covers everything BJJ gym owners need to build a profitable, high-retention kids BJJ program from the ground up.
How to Actually Tell If Your Gym's Organic Content Is Working
Views and likes won't tell you if your gym's organic content is working. Here's how to read the signals that actually drive sign-ups, and catch the leads.
Women's Jiu-Jitsu Class vs. Co-Ed: Should Your Gym Run a Separate Women's Class?
What matters is critical mass, whether the class is positioned as a funnel into co-ed training or a replacement for it, and how you frame it to prospects so it reads as an option instead of a box.
How to Build a Women's Jiu-Jitsu Program That Sticks | PushPress
Most women's martial arts programs stall after the first open mat. Here's the framework — from first-day welcome to developing female leaders — that actually works.
How to Hire a CrossFit Coach Who Actually Sticks
A gym owner's guide to hiring coaches who fit your culture and stay. How to source, vet, and retain coaches, from PRVN Fitness and its 600+ gym network.
Build the Bench: Hire Coaches From Your Members
Your best gym coaches are already members. How to spot high-potential members and develop them into coaches before you need to hire.
How to Hire (and Keep) Great Gym Coaches
A gym owner's guide to hiring coaches who fit your culture and stay. How to source, vet, and retain great coaches at any gym.
7 Best Fitness Studio Software Platforms (2026)
We compared the 7 best fitness studio software platforms for 2026 on pricing, features, and support. See which one came out on top, and why.
How to Price Your BJJ Gym: A Complete Pricing Strategy Guide
Wondering how much to charge for BJJ classes? See what BJJ gym pricing looks like across the US in 2026, why most academies undercharge, and how to build a pricing structure that grows revenue.
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